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Design Innovation


Design Innovation

Uncovering customers’ hidden needs and desires lies at the heart of brand innovation. Today’s consumers continue to hunger for innovation in their financial institutions, yet retail banks faced with growing rates of attrition, are failing to innovate. Effective organizations must constantly reevaluate innovation processes and design ideas while working to minimize the inherent risk in any new project launch.

Over the years we have developed design processes that maximize the potential for success using innovative new tools like augmented reality, virtual reality, and neuroscience. These technologies allow us to map the financial industry for new market opportunities, new processes, and new product ideations. We ask the questions that address the challenges banks are facing and we create thorough innovation development programs that can drive sustainable growth in mature, even commoditized categories.


To successfully execute design innovation for your enterprise, SLDNXT first defines your organization’s ownable brand card and market position. These insights leverage the organization’s inherent equities and strengths, and uncover the opportunities for differentiation of the brand in the marketplace, hence creating relevance and meaning that aims at the particular target group.


In order to deliver the highest level of innovation we: map potential white space; conduct customer research and analysis, and facilitate ideation sessions with the client. Indeed, we strive to investigate everything that a project may require in order for us to define the underserved needs of the customers or the marketplace. Once we identify the solution, we explore all possible ideas using tools such as AR, VR, neuroscience, market research, prototyping, and market testing.


We convert our ideas to commercially viable solutions that meet the required business performance metrics, and we build internal process and messaging structures as well as launch strategies in order to protect the idea and cultivate the new relationship with the customer. During the implementation stage, we also mind the level of challenge that the implementation may pose for the client.