We create richer customer experiences that drive business success.
SLDNXT creates experiences where consumers and brands can have deeper, more immersive relationships in built environments and online spaces. Thanks to our ideal immersive experience engagement model – which articulates our philosophical approach to design, we deliver emotional lightning through design and branding solutions that strike an emotive chord with consumers; an emotional response if you will, emanating from our creative expression of a brand’s DNA.
We work across retail and service industries delivering an interconnected suite of expertise to create seamless transformational experiences: corporate identity, brand strategy and brand engagement, place branding, naming, digital experience, environmental design, and experience design.
The process consists of three main phases, each building on the learning and insights from the preceding phase. The initial “Define” phase provides the foundation of the strategic branding direction. The “Design” phase personifies the gathered insights into design foresight, and the “Deliver” phase brings executional clarity to the opportunity while ensuring the initial design vision is properly translated to executional elements.
Our immersive experience model represents the framework in which opportunities are clearly defined, and creates a compelling relationship moment by aligning the customer’s needs and priorities with the needs and priorities for the organization.
The customer brand experience may differ between a retail environment (easy to navigate, engage and transact) or even a corporate brand (trust, consistency and reliability), however the belief is that consumers buy experiences far beyond the functional benefits of the products or services. Our Immersive Omni Experience Model™ meets the deeper and emotive needs of both customers and the organization and it clearly identifies key engagement levers that take into consideration market dynamics and the company’s position.
Our process defines the steps we take to connect market opportunities with flawless design execution
The first phase of the journey lays the foundation for insights and learning. This phase helps define the driving hypothesis for the given assignment. The Define stage will result in identifying an opportunity for both the client’s brand and organization.
The second phase of our process personifies the insights and opportunities which emerged from the Define phase in order to explore the widest range of potential design options.
To accomplish this, our tools and processes allow for a cost-effective exploration of a wide range of seamless virtual to physical immersive ideas in order to ensure that all opportunities become part of the design consideration set. The second part of the Design stage is based on further input from the client as well as consumer and staff research. It consists of the translation of ideas and culminates with the client’s approval of the design direction. The direction will proceed to final design, with consideration to the limitations of the physical location, budget, operational guidelines, etc.
The last phase consists of translating the final design direction into a set of final designs and digital artwork that will guide the successful completion of the program. This task culminates in the development of a set of brand standards which ensures a coherent and consistent execution across business units and geographical boundaries.
Our collaborative and inclusive engagement principle is at the center of this process. This principle ensures key stakeholders have a voice and opportunity to contribute. Our approach adapts to meet each client’s unique criteria and gives appropriate weight to the parameters that define a project’s success. The overall process is designed to:
• Support how consumers connect with brands
• Foster an automatic bias system of pre-selection in the brain at the moment of decision making
• Drive the emotional, predominant, decision making process that drives impulse decisions
• Support consumers’ natural selection process
• Cut the clutter by increasing visibility and message retention
• Leverage how consumers absorb communication (40 percent of all communication is visual, 80 percent is color and shape).
Our immersive expeience process and its core values permeate each area of expertise we offer to our clients.