Share This Page

RBC

https://www.sldnxt.com/our-work/case-study/rbc/

Contact

PROJECT

RBC

CLIENT

Royal Bank of Canada

LAUNCH DATE

December, 2006

Balancing privacy with comfort, SLDNXT delivered designs and signage that reinforced a comfortable banking experience.

Background

Royal Bank of Canada:

1

largest bank in Canada

16

million clients

78

thousand employees worldwide

As one of North America’s leading diversified financial services companies, Royal Bank of Canada sought to further differentiate itself in the marketplace and deliver a superior client experience. Based on its extensive branding and standards expertise, SLDNXT was retained to create design standards for a variety of branch locations.

The Challenge

From key learning, SLDNXT identified the need for a branch environment that balances privacy and comfort, human interaction, and a modern and efficient design. Aside from reflecting RBC’s positioning as a knowledge resource where clients feel significant and connected, designs needed to be flexible and ensure consistency across a range of branch locations.

Flexibility and consistency were key

The comfortable banking experience supports the customer's decision to bank with RBC

Our Process

Define

SLDNXT delivered designs and signage built with clients in mind, allowing them to choose their own level of interaction with RBC.

Design

The new branch experience begins outside with distinctive architectural elements and strong visibility. Inside, designs for different branch types and sizes all offer ample space, sitting rooms, private meeting spaces and easy navigation. Designs include options to cater to specific markets.

Deliver

SLDNXT’s designs successfully create a comfortable banking experience that puts the consumer in charge of their choices, reinforcing the brand promise and supporting the decision to bank with RBC.

Related Work

Regions Bank

SLDNXT developed a comprehensive and differentiated omni-branch strategy for...

China Zheshang Bank

SLDNXT designs an agile, holistic and vibrant branch transformation for China...

TD Bank

TD embarked on a review of its brand architecture and approach with the ultimate...

FEI Canada

FEI Canada commissioned SLDNXT to design a new brand essence, value proposition,...

TD Comfort Zone

TD Comfort Zone was created as an opportunity to position TD as a relevant and...